![]() ![]() ![]() Size is less important here and is only really determined by the client requirement rather than production or material specifications.įinally, envelopes use a measuring system that dovetails with these paper sizes so it is sensible to ensure that once printed it can be sent in the post easily and economically. Very often, when producing printed display posters, boards and backdrops for retail we are producing items as singles or in very short runs. Print items that fall between standard sizes will generally create more wastage and although all of our paper wastage is sent for recycling it will impact the initial paper costs, which can often be a large part of the production budget.ĭispensers and display frames for leaflets, brochures and posters also use these standard sizes. The ‘A’ series of papers will also allow you to maximise your print budget as it allows us to use the paper as economically as possible. This will also be impacted by the scale of the messaging, but the practicalities remain the same. When Surefoot produce artwork for a flyer or poster that may be required in A5 & A4 sizes we may consider (resolution dependent) using the same file and scaling up directly from one size to another. The second property is that the paper sizes have the same aspect ratio which is particularly useful when increasing or reducing artwork. This has 2 main benefits (apart from being easy to remember) the first is that if you fold or cut a sheet of A3 in half you will get a finished size of A4, and the same in sizes thereafter. The clever part of the ‘A’ size range is that all the paper sizes have the same proportions with the longest side being half the length of the shortest side on the next size of paper down. The standard ‘A’ sizes are predominantly what you will find around most offices, covering marketing collateral, stationery, mailers, brochures, business correspondence and posters. The ‘A’ Paper sizes are the ISO standard. For the purposes of this blog we will work down to A8 as anything smaller than that will tend to revert to bespoke sizes. But there are many more options available for print within the ‘A’ paper series, which ranges from A0 through to A10. It’s the paper size most commonly known and used for everyday printing. Most readers will recognise the descriptive ‘A4’. Aside from the USA and Canada, nearly every country uses this system now and it’s the standard used in most English-speaking countries. The ‘A’ paper size system is recognised across the world. Let’s start with the most globally recognised paper size convention, ‘A’. ![]() This often helps convey the message in a more creative way.įor those marketeers looking to understand some standard paper and envelope sizing we have compiled some details to help you understand how those technical sizes work and how they may be best utilised throughout your marketing. Whilst that decision is often made for practical reasons, we will often discuss the merits of breaking the mould to produce something in a bespoke size. We find that the majority of clients will default to ‘standard’ paper sizes when discussing a job that will ultimately end up on a digital, litho or large format printing press. Whilst most clients will understand some of the more common UK paper sizes such as A3, A4, A5 and DL, it is rarely understood what impact those choices can have in shaping some design decisions and ultimately the impact on production choices and cost. This is often one of the first specifications in a client brief or is often left to us to determine during the design process. As a design agency with a strong print production capability we often find ourselves discussing document sizing with clients, primarily to determine the finished size of a printed product. ![]()
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